
eBook / Business Playbook
Sales Funnels From Scratch
£16.99
A practical guide to building sales funnels from zero, creating offers, capturing leads and turning traffic into customers.
Table of Contents
- 1Introduction – Why Sales Funnels Matter
- 2What a Sales Funnel Really Is
- 3Understanding Your Customer Journey
- 4Creating a Strong Offer
- 5Building a Lead Capture System
- 6Writing Landing Page Copy That Converts
- 7Email Follow-Up Basics
- 8Turning Traffic Into Leads
- 9Turning Leads Into Customers
- 10Common Funnel Mistakes
- 11Tools for Building Funnels
- 12Launching Your First Funnel
- 13Testing, Measuring and Improving
- 14Scaling Your Funnel
- 15Final Checklist and Next Steps
Introduction
Most businesses do not fail because they have no product. They fail because they do not have a clear system for turning attention into leads, and leads into customers.
Sales Funnels From Scratch was created to help entrepreneurs, creators and small business owners understand how a simple sales funnel works — from the first contact with a potential customer to the final purchase.
This guide explains the structure behind effective funnels: the offer, the landing page, the lead capture, the follow-up and the conversion process.
You do not need a complicated system to start. You need a clear path that helps people understand what you offer, why it matters and what action they should take next.
This playbook gives you a practical foundation for building your first sales funnel step by step.